"EasyCom Goal — help business create an online presence and making their business stand out" Today, the retail environment includes more than just consumers browsing physical store locations for products and services. As consumers increasingly spend time online and visiting retail Websites, retailers are especially in need of new ways to capture sales.
Creating an online presence is the most basic reason for building a website. This means building a site that includes your business information, highlights what makes you special, and gives consumers a way to contact you. A good homepage will answer the questions “What do you do?” and “Why should I trust you?” Consumers will make a split-second decision on whether they’ll stay to learn more or go to a competitor.
Making your business stand out takes a more advanced strategy.
- Maintaining a blog that portrays your thoughts and insights can help your website stand out and help consumers better understand your business. For one, it shows that you know what you’re talking about. It helps you identify yourself as an expert or unique. Secondly, a blog is constantly updated. It gives readers a reason to come back to your site. The more contact you have with your consumers, the more likely they are to buy from you.
- Create a “Contact” page. This page should clearly explain to your customers how to get in contact with you. Make sure it outlines your address, phone number, email address, and any other way someone can reach you. You might even want to include a Google Map with directions to your store or office.
- Build leads from your website’s visitors by devloping a newsletter. Getting consumers to sign up for your email list means you no longer have to wait for them to come to you, you can go to them. You can offer your core consumers specials and keep them up to date on new products or changes.