Strategies for Websites

When you’re building an online presence, the most important aspect is your website. It’s your hub and your first impression. Are you using the right elements to maximize your website’s effectiveness?

EasyCom provides software options that enable a website to use a variety of tools that include excellent and appealing web designs to stimulate ideas and creativity. With little required knowledge of any specific programming language, the business can make use of technology to create an effective web presence that clearly represents the products and services offered to the public.

Selecting a Domain Name

EasyCom Goal —
Help to create an effective website and continuing web presence for our subscribers

Businesses that choose to have an online presence need to choose a strong domain name as an advertising strategy. It acts as a business card drawing perspective client’s interest to the website. Choosing a domain name that is well marketed, preferably containing the company name, easily remembered and therefore easy for customers to search or in the popular search engines, is an excellent way to market business on the internet. The domain name  should correctly represent the company and its purposes and should be  teemed with a good webhosting site. These two small steps increase the  potential to attract a targeted market audience that translates into an  increased customer or client base.

Creating carefully constructed content that correctly reflects the domain name and the purpose for creating the website should encourage people to buy products or choose services offered on  the website. Customers are looking for information on the products and  services they are looking for and the more content on the web page,  which provides that information, the more likely visitors, will become  loyal customers.

Using Social Media

Microblogs and social networks can help you connect with and contact those within your core community. With a solid social media presence, your company’s fans and followers will share your offers with their own personal network of friends, which helps you get even more out of your marketing budget!

” Social media is now the #1 activity on the Web “

  • Marketing via social media is a fast, inexpensive way to reach millions of existing and potential customers.
  • Become more responsive to people/consumer audiences
  • Make your brand a little more “human” to the outside world, and show people the smarts, personality and passion of the people behind your logo
  • Sharing information about your company and providing customer support through social networks is an effective, transparent approach.
  • Increase awareness of the strength of your current product lineup, and provide perspective/accurate information about your company
  • Customers love well done social marketing campaigns because it gives them a fun way to share their favorite products and services with their friends.
  • Social media is an efficient way to communicate to thousands of customers at once – if someone asks a question, everyone can see the answer.

EasyCom Business Templates

In conjunction with a variety of  solo and small businesses, EasyCom has developed a series of templates for use by the companies within the service industry. These templates are designed to simplify the content creation process, allowing the independent practitioner to establish a presence, and speak to their community without being mired down by the technology. Even if you already have a website, the EasyCom business templates can be used to enhance your existing services or to leverage additional features of your subscription. Templates currently includes:

  • Medical Practices
  • Legal Services
  • Accounting

Presence

A business’s presence allows consumers to find and connect with those who can serve them best at any particular moment of time. By consistently promoting your company and increasing your availability, you can develop a presence in any location.  EasyCom allows you establish a presence that attracts more customers to your business and sell your products to people around the world or around the corner.

Potential customers, looking for products, information, store hours, …whatever, connect with businesses that meet their current needs and are the easiest to find and communicate with. Today, this connection can happen regardless of where the consumer or the product happen to be – at home, in the office, or on the road; and it doesn’t matter what type of device they happen to be using – office phone, mobile phone, email, even softphones.

EasyCom provides our subscribers a series of tools to increase their business’s presence and connect with their stakeholders. This ever-growing list includes:

  • Internet Domain Name(s) – Get a name on the Internet you can use to brand your product. If you already have a domain name, we provide the management necessary to keep it current. We can also help you select one.
  • WebSite(s) – EasyCom provides business templates to make the website process simple, if you already have a web site we will migrate it for you. Need help developing the right site… we can help with that too!
  • Messaging & Calendaring – Get Email, calendaring, webmail, fax to email, instant messaging, and more… all branded by your company
  • Telephone – Communications is part of our name. Telephone service is provided, in any area. Get single telephone number to simplify access to your business or create a local presence by establishing numbers within specific cities. With an Virtual Recpetionistto control and intelligently route your phone calls, you’ll never miss an important call again.

Our list of services continues to build, we’ve recently added Paperless Faxing and Instant Messaging to the list. For a complete list of services, see The Technology Behind EasyCom

EasyCom Goal —
Providing everything a small business needs to successfully establish a presence; on the Internet or in any local market around the world.”

Support